"Football is called the greatest game,
​so why can't the greatest game save the greatest animal?"

Killing People Is Not The Answer!

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Our Mission

Wild and Free Foundation engages​ with poaching communities to uplift the people that are dependent on rhino poaching, and to protect the African Rhinos.

MEN'S RHINO CUP ​LEAGUE

ENGAGING COMMUNITIES

WOMEN'S RHINO CUP ​LEAGUE

UPLIFTING PEOPLE

FUTURE EXPANSION

PROTECTING WILDLIFE

2011
YEAR
​FOUNDED

9
COMMUNITIES
​SUPPORTED

67
JOBS
​CREATED

90%
REDUCTION IN 
ARRESTS & DEATHS

600
LEAGUE
​PARTICIPANTS

1300
PEOPLE
​UPLIFTED

10
SCHOOLS
​SUPPORTED

10
SAVING RHINOS
​PER MONTH

"We have a dream,
of nature thriving wild and free, ​and humans being healthier and happier because of it." 
MATT BRACKEN
Co-Founder, Wild and Free Foundation

"Thank you for all the effort and attention dedicated to this community of the Administrative Post of Sabié, in the fight for the change of behavior and recognition that nature needs us and especially wildlife."
Ivo Silva
RCCL Committee Member

 “We send man to the moon, surely we can find another way to protect the rhino.”
Vincent Barkas

ENGAGE

WITH POACHING COMMUNITIES

Local communities living next to wildlife reserves are the most crucial change agents in conservation.

UPLIFT

COMMUNITIES DEPENDENT ON RHINO POACHING

Supporting positive initiatives for uplifting communities living next to wildlife reserves.

PROTECT

THE AFRICAN RHINOS

The rhino is a keystone species, where a rhino lives, 80 times more edible grasses grow, sustaining 130 more mammal species.

We exist to decrease poaching of the African rhinoceros by engaging marginalized poaching communities and finding alternatives to poaching

WFF is a 501(c)(3) Non-profit Organization

As a non-profit funding model (501c3 organization), the WFF relies on donations (tax deductible) to continue its valuable work.
WFF’s anti-poaching campaign is promoting healthy and active lifestyles. It is uplifting communities by boosting self-esteem and empowerment.
It also teaches these villages the importance of developing leadership skills, teamwork, strategic thinking, dedication, determination and goal-setting.
These attributes can then be transferred as skills into their personal lives. As young children in Africa look up to their peers, they practice the same attributes. Donate to give children the help they need.
WFF is a section 501 nonprofit organization and so exempt from some federal income taxes.
Our primary activities are charitable, fostering amateur sports competition and helps preventing cruelty to animals.

Wild and Free Foundation is registered and providing previously impoverished and idle communities with much-needed income and healthy outdoor entertainment. It is also opening the doors to entrepreneurs to earn money by selling their goods to the thousands of spectators at league fixtures.
Wild and Free Foundation is not only improving lives, but it is also saving the lives of the young men drawn into illegal poaching, and of the rhinos and other endangered wildlife species whose very precarious existence is balancing on a knife’s edge.

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