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ETHICS
FOCUS
Rhinos are our fundamental focus because they are a keystone species in their ecosystem, leading us to engage with rural communities to build uplifting community projects.
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COMPASSION
We have learned that the challenge to stop rhino poaching takes understanding and empathy of the situation and for all parties involved.
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TRUST
For the communities to trust our actions requires listening and acting on what the people tell us, especially in rural communities where we need to ensure that the people are able to participate in the decisions that affect them.
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TRANSPARENCY
Our transparency embodies honesty and open communication because being upfront and visible about our actions ensures that we remain consistent in engaging with people.
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