At the heart of who we are lies our people; a passionate group of wildlife and nature heroes who have taken an unyielding stand against anyone or thing who threatens or endangers our wildlife worldwide. We’re a colorful mix of daredevils, techies, academics and nature warriors on a mission to not only protect our animals, but also create habitat for them to grow in numbers so we don’t experience mass extinction in our lifetime.
We believe animals have the right to thrive, wild and free; we seek realistic, 21st century solutions to their survival.
Rhinos are our focus because they are gravely endangered and play an essential role in the circle of life.
We have learned that the crisis of poaching takes understanding and compassion for all partie.
Promoting well-being and optimism are critical to success.
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Earth’s oldest land animal – DNA goes back 50MM years
After depleting rhino populations in Zimbabwe, poachers turned their attention to South Africa 2007
Until it peaked in 2014, SA had seen a 9000% spike in rhino poaching
Though the raw number of rhinos poached in SA has decreased since 2014, dwindling populations mean a higher proportion are poached each year