TURNING TOWARD POACHING COMMUNITIES TO HELP FIND ALTERNATIVES
​FOR RURAL COMMUNITIES TO BENEFIT FROM AND LIVE IN HARMONY WITH ECOSYSTEMS.

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THE BIGGEST RURAL SOCER LEAGUE IN THE SOUTHERN HEMISPHERE!

The Rhino Cup
​Champions League

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“This League is for the promotion and development of healthy living for young people, and to combat poaching and help in the struggle for the preservation of the environment.” 
Chief Bila, opening ceremony remarks

The inaugural season of the RCCL was a tremendous success! 
12 clubs from 8 communities played 22 rounds of games from April through September,
​corresponding to 132 games.

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Wild and Free Farms

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People live not only on the edge of parks, but also on the edge of society.

​Without viable economic alternatives available, this area is home to an ever-growing pool of alienated rural dwellers who are willing to risk their lives to rhino poaching.

Often the only pathway out of poverty available to people in rural areas is through participation in illegal wildlife economies.

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Status Quo

Local communities have little to no opportunities other than poaching. 
The only hope for a young man to afford to marry and provide for a family is to kill a rhino.