We embrace new conservation models.

OUR PURPOSE

We exist to decrease poaching of the African rhinoceros
​by engaging marginalized poaching communities and finding alternatives to poaching

We embrace new approaches. Donate to Rhinos

OUR VALUES

RESPECT

We believe animals have the right to thrive, wild and free; we seek creative, 21st century solutions to their survival

FOCUS

Rhinos are our focus because they are gravely endangered and play an essential role in the circle of life

COMPASSION

We have learned that the crisis of poaching takes understanding of and empathy for all parties

HAPPINESS

Promoting well-being and optimism are critical

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We embrace new ideas that provide a platform for indigenous knowledge systems and cultural values.

OUR MISSION

ENGAGE

WITH POACHING COMMUNITIES

Local communities living next to wildlife reserves are the most crucial change agents in conservation.

HOW WE DO IT?

Our financial disbursements are being re-channelled to uplift the livelihoods of local people, instead of investing in a militarized response to poaching.

UPLIFT

COMMUNITIES DEPENDENT ON RHINO POACHING

Supporting positive initiatives for uplifting communities living next to wildlife reserves.

WHAT WE DO?

We are instituting small changes that will have a huge impact. We think of it as a ripple affect, where we are tackling hunger, idleness, boredom and poverty with avant-garde philanthropic projects. The ripple affect for us is the conservation of endangered wilderness and species.

PROTECT

THE AFRICAN RHINOS

The rhino is a keystone species, where a rhino lives, 80 times more edible grasses grow, sustaining 130 more mammal species.

WHY WE DO IT? 

We have a dream, of nature thriving wild and free among humans, and humans being healthier and happier because of it. 

To empower human beings living around the National Parks in Southern Africa (home to 80% of the worldʼs last wild rhinos) with training, tools, sport, financial opportunity, technology, and education in order to protect, support, and benefit wildlife and habitat, by providing communities with activities and financial opportunities other than poaching, and including the communities in conservation and the financial benefits of wildlife tourism.