We embrace new conservation models.
OUR PURPOSE
We exist to decrease poaching of the African rhinoceros
by engaging marginalized poaching communities and finding alternatives to poaching
by engaging marginalized poaching communities and finding alternatives to poaching
We embrace new approaches.
OUR VALUES
RESPECTWe believe animals have the right to thrive, wild and free; we seek creative, 21st century solutions to their survival
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FOCUSRhinos are our focus because they are gravely endangered and play an essential role in the circle of life
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COMPASSIONWe have learned that the crisis of poaching takes understanding of and empathy for all parties
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HAPPINESSPromoting well-being and optimism are critical
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We embrace new ideas that provide a platform for indigenous knowledge systems and cultural values.
OUR MISSION
ENGAGEWITH POACHING COMMUNITIES
Local communities living next to wildlife reserves are the most crucial change agents in conservation.
HOW WE DO IT?
Our financial disbursements are being re-channelled to uplift the livelihoods of local people, instead of investing in a militarized response to poaching.
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UPLIFTCOMMUNITIES DEPENDENT ON RHINO POACHING
Supporting positive initiatives for uplifting communities living next to wildlife reserves.
WHAT WE DO?
We are instituting small changes that will have a huge impact. We think of it as a ripple affect, where we are tackling hunger, idleness, boredom and poverty with avant-garde philanthropic projects. The ripple affect for us is the conservation of endangered wilderness and species.
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PROTECTTHE AFRICAN RHINOS
The rhino is a keystone species, where a rhino lives, 80 times more edible grasses grow, sustaining 130 more mammal species.
WHY WE DO IT?
We have a dream, of nature thriving wild and free among humans, and humans being healthier and happier because of it.
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To empower human beings living around the National Parks in Southern Africa (home to 80% of the worldʼs last wild rhinos) with training, tools, sport, financial opportunity, technology, and education in order to protect, support, and benefit wildlife and habitat, by providing communities with activities and financial opportunities other than poaching, and including the communities in conservation and the financial benefits of wildlife tourism.