RESPECT: We believe animals have the right to thrive, wild and free; we seek realistic, 21st century solutions to their survival.
FOCUS: Rhinos are our focus because they are gravely endangered and play an essential role in the circle of life.
COMPASSION: We have learned that the crisis of poaching takes understanding and compassion for all parties.
HAPPINESS: Promoting well-being and optimism are critical to success.
The immediate priority of the Foundation is to curtail the extinction of the African Black and White Rhinoceros. The Foundation work focuses on the Great Limpopo Trans-frontier Park in South Africa, Mozambique, and Zimbabwe where 85% of Africa’s remaining rhinos live.
PROTECT the African rhinos.
UPLIFT communities dependent on rhino poaching.
ENGAGE others who might join the tribe
SOME HARD FACTS
Since 2007 the increase in rhino poaching has been astonishing. Today three rhinos are poached per day, and despite all the joint efforts and investment, it is increasing. Wildlife crime, one of the world’s largest criminal industries, is at an all-time high. Rhinos are being hunted to extinction for their rhino horns, which sell on the black market for $60,000 (R710,000) for a mere 900 grams. Elephants are being totally wiped out for ivory. Lions are nearly extinct, and there are only 750 mountain gorillas left on Earth. Poaching is now an organized crime, with heavily funded gangs using helicopters and machine guns to quickly kill and dismember these animals for Traditional or voodoo medicines in China and Vietnam, Ornamental Carvings in Europe, Asia, and the USA and Funding for Terrorist organizations around the world.